Web Designer Skills Examples and Definitions (With FAQ)

By Indeed Editorial Team

Published 20 April 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Web designers are professionals in the IT industry who help create functional and visually-appealing websites. They may design a website for one company or work with a variety of clients. Knowing the most relevant web design skills can help you start your career as a web designer and help you build a portfolio to get more clients. In this article, we provide some examples of important web designer skills and answer some frequently asked questions about this career.

Related: How To Create a Portfolio and What Content To Include

Examples of web designer skills

Here are some web designer skills you may consider developing to succeed in a web designer role:

1. User experience (UX) design

Web designers imagine and develop how people interact with a webpage. User experience refers to how easy it is for a website visitor to navigate a website and browse the website. Strong familiarity with UX design can enable a web designer to build user-friendly websites that appeal to the public. UX design can also help them test the functionality to make the process easier for website visitors.

2. User interface design

Similarly to user experience, the user interface is also about the experience that a website visitor has when browsing a website. The key difference between the two is that user interface design primarily relates to the visual appeal of a website. This includes factors such as fonts, layouts and graphics.

3. Search engine optimisation (SEO)

A keen understanding of SEO can help a web designer create websites that rank highly on search engine results pages. This can increase website traffic and online viewership for a website. Building a highly ranking website can contribute to building a web designer's portfolio of successful projects.

4. Programming and coding

Web designers are typically responsible for writing the code for the websites that they build. Understanding the basics of different programming and coding languages can enable them to write code effectively for their websites. The more familiar a web designer is with various programming languages such as Java, Python and CSS, the more efficient they can be when building a brand new website.

5. Web hosting and content management systems

Web hosting refers to the servers that keep a website online and running. Understanding how web hosting works can enable web designers to manage and update the websites under their charge effectively on the back end. They can also use a computer management system to integrate content onto a website through coding language.

6. Graphic design

Graphic design refers to the creation and usage of graphics to increase the aesthetic appeal of a website. A web designer can use their understanding of basic graphic design principles to guide them in creating a stunning website for their clients. A pleasant graphic experience for a website visitor can also decrease the bounce rates for the website.

Related: What Is It Like Being a Graphic Designer and What Do They Do

7. Basic artistic skills

Although optional, basic artistic skills can also enable a graphic designer to create websites that are more visually engaging. Some basic artistic skills that can be beneficial for a web designer to have include typography, composition and colour theory. Typography refers to the careful selection of fonts to match the theme and style of a website. Composition refers to the overall layout of a website. Colour theory involves the choosing of matching colour themes that complement one another and are consistent throughout the website.

8. Time management

Web design is a process that takes time and focus. Some web design projects may be complex and can take weeks to complete. Thus, web designers must manage their time well so that they can meet deadlines and progressive milestones on complex, multi-step projects.

9. Communication

Web designers build and code websites based on their clients' requirements. Being clear about what the client wants their website to look like can be helpful. Strong communication skills can help a web designer avoid any miscommunication with the client in terms of the project deliverables.

10. Teamwork

On larger, more complex web design projects, web designers rarely work alone. Instead, a team of designers comes together and collaborates to create a website for the clients. On such projects, all the team members need to work together effectively. Being a good team player can enable web designers to better understand their role in the team so that they can contribute effectively to the common goal.

11. Problem-solving

Website design projects rarely end after a web designer delivers the first iteration of the website to the client. Instead, clients usually request revisions to the websites. Clients may also engage web designers to work on the regular maintenance and updating of their website. Web designers may face new challenges with bugs on the website. Problem-solving skills can enable them to fix any issues or bugs that may arise from the website code effectively.

12. Creative thinking and visualisation

Building a brand new website without a template may require a web designer to rely heavily on their creativity. This is especially true if a client does not provide specific instructions on what they want their website to look like. Therefore, web designers must use their imagination and visualisation skills to conceptualise a website before building it.

FAQs about web designer role

Here are the answers to some of the most commonly asked questions about web designers:

What does a web designer do?

A web designer is an IT professional who specialises in building and maintaining websites for various organisations. This may involve coding the website and integrating graphics and visual elements into the website. Web designers may design a webpage for large organisations, government agencies or private individuals.

Businesses often hire web designers as well to help them create an online presence. Web designers creating e-commerce stores for online businesses also often have the additional responsibility of integrating a payment processor and an inventory management system into the website. In addition, organisations may sometimes ask web designers to update their old websites, which may involve rewriting and updating old code.

Related: How to Learn Coding Online: Benefits, Tips and Guidelines

Are there any educational requirements for becoming a web designer?

Most web designers have a bachelor's degree in computer science or a related field. Formal education is not strictly required to become a web designer, especially if you intend to work as a freelance web designer or start your own web design business. Most companies engage web designers with a strong track record and a portfolio of past work. It may be more helpful to focus on building up your portfolio by taking on web design projects while you work on improving your web designer skills simultaneously.

Related: 21 Best Technology Jobs to Choose With Salaries and Duties

How much does a web designer make?

The average base salary for a web designer is $3,164 per month. Many factors may affect your potential income as a web designer. For instance, many web designers work as freelancers or independent contractors and do not earn a regular salary. Thus, their income may be higher in some months when they work on larger web design projects. They may also face a drop in income if they cannot work for some time.

Related: What Do Freelancers Do? Types, Benefits and Skills

What are some web designer job titles?

The job title for a web designer may vary depending on the organisation that they are working for. Web designers may also have different job titles to reflect their specialisations and unique skills. Here are some of the most common web designer job titles:

  • UX designer

  • UI designer

  • web developer

  • full stack developer

  • front end developer

  • web content strategist

  • art director

  • interaction designer

Related: What Does a UX Designer Do? Duties, Skills, Salary and FAQs

Is it hard to become a web designer?

It is not too difficult to become a web designer if you have a passion for it and are technologically savvy. There are many professional courses available that you can take if you want to hone your web designer skills. In addition, there are also many free resources you can access online to learn more about web design and how to become a web designer.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location. Please note that none of the companies, institutions or organisations mentioned in this article are affiliated with Indeed.

Explore more articles