What Does a Marketing and Sales Professional Do? (With Skills)
By Indeed Editorial Team
Updated 28 November 2022
Published 8 November 2021
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Marketing and sales professionals are responsible for executing creative campaigns to increase customers and drive revenue for the organisation. Working in a marketing and sales job requires individuals who enjoy interacting with clients and promoting products to customers. If you're considering a career in marketing and sales, knowing about the role, the salary and the job description can help you decide if it's right for you. In this article, we discuss what marketing and sales professionals do, discuss the skills required for the role and share some resume samples.
What does a marketing and sales professional do?
If you're interested in a marketing career, you may wonder, 'What does a marketing and sales professional do each day?' A marketing and sales executive is a hybrid role that includes both the sales and marketing functions. These professionals are responsible for ideating and executing digital marketing campaigns to reach audiences, develop their sales pipeline and convert prospects into paying customers. Their responsibilities may include:
conducting market research on competitors and clients to create and review existing sales strategy
designing and implementing marketing campaigns to acquire new customers
creating marketing content across case studies, blog articles and guide books
implementing email marketing campaigns to nurture potential customers into sales-qualified leads
developing sales strategies to convert qualified leads into paying customers
maintaining relationships with customers and answering any existing queries about the product or service
developing pricing, promotional and distribution strategies to drive sales of the product or service
reporting and forecasting marketing and sales data to ensure the fulfilment of sales quotas and targets
Marketing and sales job description
Consider the following sample job description to assess if you would be suitable for a career in marketing and sales:
Wavewood is looking for a marketing and sales executive to support the marketing and sales team in driving sales and conversions. In this role, your responsibilities may include:
conducting market research
gathering insights on customers
competitors and market potential
executing marketing campaigns and promotional strategies
maintaining client relationships
developing the sales pipeline
meeting periodic sales targets
creating sales reports
The ideal candidate would have knowledge of digital marketing, strong communication and interpersonal skills and a passion for sales. A minimum of two years of relevant experience is mandatory to be eligible for this role.
Average salary for roles in marketing and sales
The average salary for a marketing and sales executive is $3,038 per month. Depending on your level of experience and the industry you are in, the salary for the same role can be significantly higher. After gaining a few years of experience, a marketing and sales executive can get a promotion to the role of a marketing and sales manager. The average salary for a marketing and sales manager is $4,482 per month.
How to become a marketing and sales professional
Follow these steps to start your career as a marketing and sales executive:
1. Gain internship experience
When hiring for a marketing and sales role, most organisations value a candidate's work experience over their academic achievements. You can learn many aspects of marketing and sales, such as talking to clients or developing campaigns from hands-on experience instead of reading a textbook. Building your internship experience will also provide a strong understanding of the function and boost your chances of getting the first interview.
Read more: How to Get an Internship in 15 Steps
2. Get a degree in business
Getting a bachelor's degree in business administration may accelerate your career growth and open more opportunities in sales and marketing. Beyond the theoretical and technical business knowledge you acquire through the program, the connections you form with peers and professors can also boost your career. Working on projects and presentations is a great way to learn the basics of the industry and gain practical skills.
3. Complete certifications and courses
If you are not able to commit the time and resources to complete a degree, consider taking up online certifications and courses. These short-term programmes are a good way to gain specific technical skills needed for roles in sales and marketing. These are some recommended courses that can help hone the skills you need for the role:
outbound sales training
4. Network with other sales and marketing professionals
With corporate social networking platforms and forums on the rise, it is now easier to participate in marketing and sales communities and network and connect with other professionals in your industry. Approach leaders and experts in your domain and ask them career-related questions that would help guide your career path. Building good relationships with the community will not only enrich your knowledge and understanding of the field but could lead to possible job opportunities as well.
5. Start a side project
Starting a side project is a great way to practically apply and test your marketing and sales theory skills. Side projects are an excellent opportunity to gain practical skills and also showcase your willingness to learn and start something from scratch. These are traits that many employers desire. Here are two side project ideas that you can consider:
Start a new blog to educate your audience on a particular topic. Many marketers start out by writing their own blog on a personal topic of interest. Writing consistently on your blog not only trains your copywriting skills but gives you working knowledge of building a website and optimising SEO.
Develop your own newsletter to feed valuable content to your audience. Once you have developed your own blog, the next step would be to set up a newsletter for your content to connect with relevant readers and audiences. This gives you hands-on experience in developing a newsletter, writing email copies and managing a subscriber base.
Important skills for marketing and sales professionals
These are the skills required to become a successful marketing and sales professional:
Due to the nature of a marketing and sales role, interpersonal skills are one of the most vital skills that employees look out for. Professionals in this role interact with clients and prospects every day, and the ability to develop strong relationships and happy clients is important to drive sales. Here is how you can present your interpersonal skills on your resume:
Developed strong relationships with new and existing clients and received a 90% satisfaction score from clients.
As this role is a hybrid of the marketing and sales function, marketing and sales executives must consistently communicate and align the objectives and workflows of the two functions. With strong communication, the marketing and sales teams can work together on collective objectives in synergy, creating seamless collaboration within the organisation. Thus, the ability to foster a partnership between both functions is crucial to the role's success. Here is one way to highlight this on your resume:
Led a cross-functional project across marketing and sales teams to launch a two-day marketing conference that achieved over 500 attendees and generated 150 sales qualified leads.
Creativity and problem-solving skills
Marketing and sales executive are always thinking of new promotional strategies to drive sales and meet targets, especially when sales are stagnant. This can be in the form of a digital marketing campaign, a roadshow or an email campaign. Similarly, the implementation of marketing and sales campaigns may result in unanticipated challenges. Thus, professionals have to continuously find new ways to reach customers with engaging content and solve challenges. You can discuss this aspect on your resume in the following manner:
Forecasted a drop in sales revenue and proactively planned a social media promotional campaign that generated over $50,000 in sales, exceeding the sales target for the month.
A big part of a marketing and sales job is building monthly or quarterly reports on the organisation's marketing performance and sales forecast. The ability to create, analyse and design reports using data tools can save you a lot of time and increase your efficiency. Here is how to describe your analytical skills on your resume:
Built a macro script that automates the end-to-end monthly reporting, reducing the time spent on reporting and data collection by 70%.
Read more: 10 Most Essential Data Analysis Skills
The toughest part of any sales cycle is the negotiation stage. This involves having a clear understanding of your client's needs and your product or service's value proposition and integrating the two in the best possible manner. There are many well-known negotiation tactics that you can practice and commit to memory, but practical experience is necessary to develop negotiation skills. Here is how to present it on your resume:
Led negotiation training and strategies with sales teams using resources from first-hand experiences.
Salary figures reflect data listed on Indeed Salaries at the time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.
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