What Is a Digital Marketer and What Do They Do?

By Indeed Editorial Team

Published 11 October 2021

Digital marketing is a huge sector as companies want to use their online presence to their advantage. Working as a digital marketer may be a fulfilling and profitable career for creative professionals who thrive in a fast-paced setting. There are several ways you can get your digital marketing career started and apply your abilities to this broad profession. In this article, we provide the answer to the question, 'what is a digital marketer?' explore what a digital marketer does, discuss how to become one, share some digital marketing specialisations and examine some frequently asked questions about digital marketing.

What does a digital marketer do?

Digital marketers create, manage and evaluate web content. Their responsibilities usually revolve around a few important areas:

  • Search engine optimisation (SEO): Digital marketers take advantage of how search engines work to increase the visibility and accessibility of their web content to potential clients. Search engine optimisation (SEO) and search engine marketing (SEM) are both processes that entail conducting keyword research to target a specific audience via search engine rankings.

  • Content marketing: One of the key ways digital marketers establish an online presence is by creating textual and audiovisual content to attract customers to a business' website.

  • User experience (UX) and user interface (UI) design: Digital marketers design the user experience (UX) and user interface (UI) of their various online channels to engage their audience and make it easier to promote a business's content.

  • Analytics: One of the most critical tasks in digital marketing is data analysis. Digital marketers leverage analytics tools to monitor website traffic and discover what kinds of content and promotions generate the most sales and conversions.

What is a digital marketer?

A digital marketer is someone who advertises and shares a business and its products online. Digital marketers are fully knowledgeable about how social media, search engines, websites and online marketing can drive lead generation, promote traffic to a company and raise brand awareness. Digital marketing positions integrate creativity, social advertising and data analysis to develop a strategic approach to their online interactions with prospective customers. Some digital marketers manage an organisation's whole online presence, while others specialise in a specific area of digital marketing.

Related: 14 Digital Marketer Skills for Professionals

Daily duties of a digital marketer

Here are some common duties a digital marketer might complete:

  • Handling influencer connections

  • Posting on social media

  • Organising email marketing campaigns

  • Authorising marketing content

  • Running analytics reports

  • Upgrading website codes

  • Studying current trends

  • Working with company management to modify marketing plans

  • Monitoring the sales process

  • Defining objectives and performance metrics

Digital marketing specialisations

Digital marketing is a broad field with many job roles. While some digital marketing professionals hold the title 'digital marketer', others have more particular responsibilities. Some roles that fall under the category of digital marketer include:

SEO manager

As an SEO specialist, you use your expertise to help push and enhance a company's content. Your advice helps keep content writers on track. You also provide vital insight into the approach required to improve success on search engines and social media.

Content marketing specialist

In this position, you're the content creator, usually developing a plan and an approach to improve traffic and search engine rankings. You devise a strategy for the content you want to employ, from videos to blogs and online platforms. You may work under an SEO Manager or in the marketing team, where you can use the SEO department's keywords to increase the value of your content.

Social media manager

A social media manager concentrates on social media platforms, developing an efficient posting routine. They also work in a supervisory role or, in certain situations, compose the content themselves. Social media managers may collaborate with content marketing specialists, SEO professionals and other marketing experts as part of a broader digital marketing strategy.

Marketing automation coordinator

This role includes monitoring and analysing marketing campaign outcomes. Additionally, this is a more technologically oriented position where you identify the ideal software to aid in studying critical consumer behaviours. An automation coordinator also measures data and monitors campaign success.

Digital marketing manager

A digital marketing manager monitors the entire content marketing plan and promotional strategies. Your role is to build brand awareness while generating traffic to gain new leads and clients. This role includes staying current on emerging technology to maximise your online marketing strategies. Also, tracking the outcomes of your campaigns requires you to analyse your marketing plans effectively.

Read more: What Does a Marketing Manager Do? (And How To Be One)

The average salary for a digital marketer

The average salary for a digital marketer is $3,559 per month. As a digital marketer's duties may differ depending on their employer, digital marketers could earn significantly higher pay in some circumstances. Factors such as your level of experience and the cost of living in your location can also influence your salary level.

How to become a digital marketer

Follow these steps to guide you in how to become a digital manager:

1. Look for an internship

Employers seeking to hire digital marketers may not always prioritise formal schooling. Because of the fast pace at which the profession advances and develops, many businesses prefer applicants with practical experience. While some top digital marketing roles may require a bachelor's or master's degree in marketing or public relations, entry-level digital marketing positions usually need only basic internship experience. Observing experienced digital marketers provides insight into how digital marketing works and what you can do to compete effectively in the industry.

2. Enrol in online courses

Because most of your work happens online, online courses are particularly beneficial for building the digital marketing abilities employers seek. You can discover free introductory classes online or enrol in a paid online program covering critical marketing strategies and providing hands-on practice with key digital marketing tools. Certain online courses include an actual certification that you may use to showcase your skills on your CV.

3. Practise with a blog

As a digital marketer, you can start growing your portfolio and gaining practical experience by launching a blog. You can use your blog to experiment with various SEO methods, learn about fundamental web design and development techniques, increase viewership and begin collecting and evaluating essential digital marketing analytics. You can include your blog in your applications to display your skills to grow a company's online reach, or you can use it to perfect new skills before testing them in a high-stakes work setting.

4. Make connections with other digital marketers

Because of the social nature of digital marketing, it's critical to network with other professionals in the field. Take part in discussions about the best digital marketing practices on social media or forums to broaden your professional network. You can integrate yourself into the digital marketing community through these connections and discover opportunities firsthand from other marketing professionals. Along with establishing your online presence, attend seminars and other digital marketing engagements to interact with leading experts and pursue mentorship prospects.

Related: Why Is Networking Important and How To Start Networking

5. Select an area of interest

Determine if you prefer to focus on one area or do a bit of everything. Larger companies may demand more specialised skills than small businesses with only one in-house digital marketing position. If you decide to specialise, start by looking for tasks that can help you develop the necessary skills. If you favour more general digital marketing duties, consider taking part in managerial and leadership training to learn more about the strategic and theoretical aspects of digital marketing.

6. Invest in your professional growth

Even after you get your first position as a digital marketer, continue seeking development opportunities to stay current with the advancements in the digital landscape. Research new digital marketing technologies and subscribe to newsletters from digital marketing publications to remain updated on emerging best practices. Speak with your colleagues and gain a better understanding of their roles in digital marketing, leveraging your present company's tools to broaden your knowledge base.

Frequently asked questions about digital marketers

Below are some frequently asked questions about becoming a digital marketer:

What soft skills are necessary for a digital marketer?

Along with technical expertise, digital marketers need an excellent set of soft skills. These skills help them promote their content and respond to client feedback. Some of these skills include:

  • collaboration

  • active listening

  • flexibility

  • innovation

  • concentration

  • determination.

How long does it take to learn digital marketing?

While you may understand some online marketing tools in as short as a day, mastering all the principles associated with digital marketing can take a lifetime. Digital marketing is an ever-changing industry. Even seasoned digital marketers who have spent years developing their skills can continue to learn and grow in the field.

What tools are the most effective for a digital marketer?

As a digital marketer, the tools you use depend on the unique demands of your customer. You may study each tool to select the one that best suits your purpose. Although there are some popular options, such as Canva, MailChimp and Shopify, the choice ultimately depends on what works for you.

Salary figures reflect data listed on Indeed Salaries at the time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location. Please note that none of the companies mentioned in this article are affiliated with Indeed.