35 Copywriting Interview Questions (With Sample Answers)

By Indeed Editorial Team

Published 11 July 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Copywriters create written products, such as articles, social media content, advertisement copy and product descriptions for companies or clients. If you enjoy creating thoughtful and error-free writing, a copywriting position may appeal to you. Understanding what questions an interviewer may ask at a copywriting job interview and learning how to answer them effectively may help you to differentiate yourself from other candidates and impress the hiring manager. In this article, we explain what copywriting interview questions are, list 30 common questions you may encounter and provide five interview questions with sample answers to reference when preparing for your interview.

What are copywriting interview questions?

Copywriting interview questions allow the interviewer to start a conversation and learn more about you and your copywriting experience. They can use these questions to determine if you have the qualifications, personality and skills to contribute to the copywriting team. An interview is usually the final step in the copywriting job application process, so it's important to prepare yourself well.

You can practise by role-playing with a friend or colleague playing the part of the interviewer. They can also help you by asking some new questions for which you may not have prepared a response. This preparation can help you to answer the questions confidently and out loud.

Related: How To Prepare for an Interview

General copywriting interview questions

General copywriting interview questions can help the interviewer differentiate you from other candidates and learn more about your professional history. They may use your answers to determine if your interests, experience and personality are likely to benefit the company. Here are a few general interview questions you may encounter:

  1. Tell us about yourself.

  2. Why do you want to work with us?

  3. How did you hear about our company?

  4. What are your career goals?

  5. What's your ideal work environment?

  6. How do you manage challenging situations at work?

  7. Where do you see yourself in five or 10 years?

  8. What are your key professional strengths?

  9. Which areas could you improve professionally?

  10. Do you have any questions for us?

Related: How to Answer 'What Are Your Future Goals?' in an Interview

Questions about experience and background

Questions about your experience and background can help interviewers understand how your past work might have helped prepare you for the open position. Here are a few questions for which you may practise responses:

  1. Tell me about your previous position.

  2. Why are you leaving your previous position?

  3. What educational experiences have helped you become a copywriter?

  4. What are the topics about which you have the most experience writing?

  5. Where has your writing been published?

  6. Do you have experience with leadership? If so, tell me about that experience.

  7. What's your favourite thing about your previous position?

  8. What's your least favourite thing about your previous position?

  9. How did your previous position help you grow as a copywriter?

  10. Tell me more about this project listed on your resume.

Related: How to Write a Copywriter Resume: Steps, Tips and Example

In-depth interview questions

After learning more about you, the interviewer might ask some of the following questions to determine whether your skills, experience and knowledge of copywriting qualify you for the position:

  1. What content styles are you most familiar with producing?

  2. Is teamwork important for copywriters?

  3. Do you have experience with proofreading software? If so, which ones?

  4. Tell me about a past project that you're proud of, and why.

  5. Tell me about a time you made significant revisions to a piece. How did you manage the situation?

  6. Describe your writing process.

  7. How do you manage a high daily word count?

  8. What strategies do you use to counter burnout?

  9. What are your favourite topics to write about?

  10. What do you think are the most important skills for a copywriter?

Related: Content Writer Skills and How to Develop Them (With Tips)

5 additional interview questions with sample answers

Here are some additional questions you might encounter during a copywriter job interview, with a sample answer for each:

1. Why did you decide to become a copywriter?

An interviewer may ask this question to learn about you as a person. Specifically, they may want to know more about your personality, motivations and professional history. In your response, consider including a few general reasons about your passion for copywriting and a memory or event that influenced your decision to become a copywriter. Your general answers can provide the interviewer with a better understanding of your professional goals and motivations, while a memory may help them to remember and distinguish you from other candidates.

Example answer: 'I've always loved writing, particularly when it has a specific purpose. I find it motivating to create sentences and paragraphs that can change how my readers see the world. After my first year of university, I worked as an intern at a magazine during my school vacation. I wrote short-form articles and also created and arranged the advertisement section based on client product summaries. The writing team was incredibly supportive, and I felt a sense of purpose and satisfaction when the first issue I worked on came out. I've continued to pursue my copywriting career ever since.'

2. Are you familiar with our brand's blog or website?

An interviewer may ask you this question to get a better understanding of your interest in the position and the type of writer you are. The best copywriters are typically highly curious individuals who conduct background research prior to beginning the writing process or, in this case, engage in an interview. To answer this question properly, make sure you familiarise yourself with the brand's publications so that you're able to describe the type of content they produce.

Example answer: 'I've read quite a few posts on your company's blog. I'm particularly interested in the type of content you produce to engage novice consumers with your products and services. It seems that your writing team has a thorough understanding of the type of information consumers are looking for when they do research on brands. I'm excited to learn about the writing process they use to produce such high-quality content.'

Related: Top 20 Careers for Writers (With Duties and Salaries)

3. Are you familiar with search engine optimisation? What strategies do you use to optimise your content?

As a modern-day copywriter, the content you write is likely to be for online publication. Therefore, it's common for copywriters to have a basic understanding of search engine optimisation (SEO) tactics that maximise the traffic a company's content gets from users searching the internet for information. To answer this question properly, you may discuss the tools you've used in the past to maximise SEO in your writing.

Example answer: 'I've learnt quite a lot about SEO in my past two roles as a copywriter. I've employed specific strategies, such as targeted keywords, headline optimisation, the creation of strong meta descriptions, clean links and image alt text. My past writing teams used these strategies to boost traffic over competitor brands.'

Related: Guide on How to Become an SEO Expert (With Salary)

4. Tell me about your experience with different style guides.

It's important for copywriters to adhere to a brand's specific style guide, which dictates the type of voice, language, tone or format a writer can use in their content. While some brands use well-known style guides, such as the AP Stylebook, others create their own. To answer this question effectively, discuss your past experience with style guides and explain how you used them to write efficiently.

Example answer: 'In my previous roles, I've worked with the AP Stylebook, the Chicago Manual of Style and brand-specific style guides. I purposefully memorised the style guides I worked with to maximise my efficiency in writing copy. I also kept a reference sheet with a list of rules to reference when needed. I look forward to doing the same with your brand.'

Related: Content Strategist Interview Questions (With Example Answers)

5. What experience do you have with content management systems?

Many companies and brands use content management systems (CMS) to upload their content online for users to view. Therefore, experienced copywriters usually know how to use CMS to their advantage. While you may not have experience with the particular CMS a company uses, especially if they've created their own, it's important that you can demonstrate that you've used other popular CMS in the past in your answer.

Example answer: 'I've had extensive experience working with CMS to format my work and upload it to the company's website or blog. I've used many different systems with a variety of high-level features that, when navigated effectively, allow for SEO maximisation in copywriting.'

Related: Marketing Skill Examples: With Definitions and Steps to Develop

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