30 E-Commerce Interview Questions (With Sample Answers)

By Indeed Editorial Team

Updated 23 January 2023

Published 18 May 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Many businesses and companies sell their products and services digitally. If you're applying for a job in an e-commerce role, you may encounter various interview questions from potential employers and hiring managers. Being familiar with the questions that an interviewer may ask and knowing how to answer them can help you increase your chances of getting a job offer. In this article, we examine 30 common e-commerce interview questions and review some sample answers to several of them.

Related: 30 E-Commerce Manager Interview Questions (With Answers)

9 general e-commerce interview questions

General e-commerce interview questions are standard questions that an interviewer in any industry may ask a candidate. These interview questions enable an interviewer to find out more about the personality and working style of a candidate. Here are 9 general interview questions you might encounter:

  1. Describe yourself in one word and explain why you chose that word.

  2. How did you first find out about this position at our company?

  3. What professional values are important to you?

  4. Do you prefer working in-person or remotely?

  5. How might previous managers describe your work ethic?

  6. What are you passionate about personally and professionally?

  7. What are some things you enjoy in the workplace?

  8. What do you know about our company so far?

  9. Are there any questions we can answer about our company or the position?

Related: 10 Tips for What to Do Before an Interview (With Importance)

9 questions about experience and background

Interviewers often ask about your experiences and background to find out more about your credentials and your familiarity with the e-commerce industry. Here are nine experience and background-based interview questions that an interviewer may ask you:

  1. Tell us about your educational experiences.

  2. Have you ever owned and operated your own e-commerce store?

  3. What first interested you about e-commerce?

  4. Describe the e-commerce brands you've managed before.

  5. What e-commerce skills do you frequently use?

  6. What are your strengths and weaknesses?

  7. How do you think your prior experiences can help you in the applied position?

  8. Have you worked in a team before? If so, what was that experience like?

  9. Have you ever participated in any training specific to e-commerce?

Related: How to Sell Yourself in an Interview (With Interview Tips)

7 in-depth questions

These types of questions allow interviewers to gain a better understanding of whether you're a good fit for a position. Here are seven in-depth interview questions that an interviewer may ask you:

  1. Are there any e-commerce companies that you try to emulate in your work?

  2. Have you ever used an e-commerce platform to start an online store?

  3. What customer experience tactics have worked for you?

  4. How do you use marketing to support your e-commerce platforms?

  5. What are some measurable results you achieved in prior experiences?

  6. Have you ever used analytics software with your e-commerce sites?

  7. Do you use search engine optimisation to help with your e-commerce content?

Related: Stepped Guide on How to Ace an Interview: Tips and Examples

5 e-commerce interview questions with sample answers

When answering an interview question, it's important for you to understand why an interviewer is asking the question. This can enable you to address the interviewer's main concerns. Here are five interview questions that an interviewer may ask you in an e-commerce interview, with an explanation of how to answer them and sample answers:

1. Tell us about your career goals and where you see yourself professionally in the next 10 years.

Potential employers and interviewers frequently ask this question in interviews to find out more about the aspirations of a candidate. When approaching this question, it can be helpful to do some prior research on the possible career paths and progressions for the role you're applying for. This can enable you to provide an answer showcasing your familiarity with the industry. You can also demonstrate that you're a driven and focused individual with clear goals.

Example: 'My career goals are to attain a senior leadership position in the e-commerce department of this company. I see myself using my skills to help this company grow and improve its e-commerce capabilities and sales. Eventually, I also hope to have the opportunity to lead a team of other e-commerce executives, imparting my knowledge to them and guiding them to improve this company's e-commerce performance.'

Related: 8 Buzzwords for Interview Questions (Plus Interview Tips)

2. Talk to us about your professional experiences working in e-commerce.

This is a common question that interviewers may ask you to find out more about your background and experience in the industry. When answering this question, it's crucial for you to highlight the most relevant parts of your experience in the e-commerce industry. If you have limited formal working experience in the industry, you can still bring up any relevant experience that you've gained from internships, job shadowing or starting your own e-commerce store.

Example: 'Being a fresh graduate, I don't have much experience in the e-commerce industry. Nonetheless, while I was studying for my degree, I did a year-long internship with the e-commerce department of a major retailer. During the course of this internship, I learnt about how the industry operates and found out about what it takes to operate an e-commerce store. I'd also participated extensively in team meetings and projects during my internship, helping to identify ways to grow the company's e-commerce sales.'

3. What's your understanding of the different business models related to e-commerce?

Interviewers may ask this question to test your knowledge of the operational structure of the e-commerce industry. When answering, provide an overview of the different types of e-commerce business models that you're familiar with. Keep your answer concise since the interviewer can ask you a follow-up question if they want to test your knowledge in greater detail. You can also research the company to find out its current or potential e-commerce business model and incorporate this into your answer.

Example: 'I understand that there are a variety of different e-commerce business models. A common model is the drop-shipping business model, where an e-commerce store doesn't hold inventory and relies on a third-party supplier to send products to its customers. Other common business models include wholesaling and subscriptions. With wholesaling, a company stores a large inventory of products, shipping them directly to customers. I understand that your company is looking to expand into the e-commerce industry with a subscription-based product. Under this business model, companies send customers periodic shipments of a product that they subscribe to and regularly use.'

Related: 15 Signs You Will Get the Job After an Interview (With FAQs)

4. What e-commerce technologies are you proficient in?

This is another question that potential employers commonly ask to determine your level of technical skills with e-commerce tools and software. When answering this question, state each skill that you have and demonstrate your proficiency levels.

Example: 'I'm proficient in inventory management systems due to my prior work experience with various inventory management software. In my previous role, one of my primary duties was to manage inventory for my company's e-commerce department and I used an inventory management software to aid me in completing my duties. I'm also proficient in managing data collection systems, having taken a course on these systems last year.'

5. Explain the benefits you see in e-commerce versus traditional retail stores.

An interviewer may prompt you to explain the advantages you see in e-commerce to evaluate your ability to advocate for e-commerce merchandising. This can be especially important if the company is providing e-commerce options for the first time. Consider sharing and explaining several benefits to highlight your advanced knowledge of e-commerce value.

Example: 'One of the major benefits I see in e-commerce is the ability for companies to save money. E-commerce presents many opportunities for this, like the fact that companies don't need to rent a physical space or pay for in-store displays. Another benefit I see is how companies can more easily market their products without geographic boundaries. For example, if a company had a physical store, it may only sell to individuals in that area. In contrast, if the company has an e-commerce store, it can potentially sell to anyone around the world.'

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