How To List Relevant Experience on Your Marketing Resume

By Indeed Editorial Team

Published 20 July 2021

To get a job in the marketing industry, use your resume to detail your experience and expertise for your desired position. Customising your resume to this field and the job you're applying for can help you impress prospective employers and increase your chances of gaining employment. In this article, we outline what to include on your marketing resume, steps to follow to craft such a resume and provide you with a template and examples.

What should you include on your marketing resume?

Include these important elements in your marketing resume:

  • Name and contact information

  • Education information

  • List of specific, relevant professional marketing experience

  • List of marketing skills

Depending on the company and the actual job you're applying for, you can also add an interests or hobbies section to your resume, especially in the case where they demonstrate your marketing skills.

Related: Cover Letter vs. Resume

How to list marketing experience on a resume

Ensure you have a copy of the job posting for your desired role and use it when writing your marketing experience. These are the steps for writing a good marketing experience resume:

1. Write your name and contact details

Write your full name, contact number and a professional email address at the beginning of your resume. If you have a website or online portfolio, you can incorporate that too. This can be pertinent given that digital marketing is about your expertise and experience leveraging technology, such as through establishing a solid online presence on a personal website, blog or social media platforms.

Example: Charmaine Lim, Charmaine.lim@email.com - +65 9000 0000

2. Craft a resume summary centred around marketing

Make this portion below your contact information striking. If you have extensive relevant skills and experience, you can write a resume summary. Resume summaries emphasise the goals of the company and their specific needs.

Example: Professional growth marketer with experience in sales and 8+ years increasing conversion rates for an international car retailer. Seeking to leverage management and leadership qualities to elevate KPIs for Moniz.

3. Create a resume objective focused on marketing

This is an alternative to a resume summary. It's a more suitable option if you're just entering this industry. Resume objectives emphasise your goals as a professional. Whatever you choose to write, ensure your resume summary or objective is personalised and specific to the employer's job description.

Example: Performance marketer excited about KPIs and expanding customer list. Looking to leverage solid skills in social media tools and data analysis to gain exposure and experience with Hiolem.

4. Include an education segment

Unless this is your first job, employers typically focus on your experience in the field. If you have the relevant qualifications, it can be advantageous to include your educational background. You can also recall activities or modules you've done in the course of your education that are related to marketing. For instance, you may be holding a marketing leader role in your co-curricular activity, and that can demonstrate your passion and familiarity of the tasks involved.

Include the name of your degree, the university's name, its location and the years you attended the college.

Example:

2014-2017 MBA
National Singapore University

  • Launched a social media marketing campaign that raised $20,000 for the volunteer club.

  • Created and produced content for the student ambassadors' video channel.

  • Landed a remote marketing internship for an international media outlet.

5. List your marketing experience

As you write your resume, find out more information about both the company and the job. Review the job description when writing about your experience to ensure you include your most relevant work experience.

List your most recent experience first. Write your previous job title, the name of the company, the location and the time you worked there. For each position, include your duties and the contribution you've made to the company. Quantify your achievements and contributions to the organisation to support your claims of performing well in your role. Use action words to create a more compelling resume. These two examples show how you can describe your marketing experience:

Someone with more experience

For someone with a wealth of experience in the marketing field, such as a digital marketing manager, you can reflect your achievements and skills in your marketing experience section.

Example:

Digital Marketing Manager
Longman Creative Agency
January 2013–November 2018

  • Led all branding and marketing efforts on digital media platforms for an established Singapore creative agency.

  • Increased our email open rate for client's online campaigns by 35%. Decreased spending on social media advertisements by 20% to obtain similar or improved results. Accelerated the number of leads generated by 30%.

  • Collaborated with branding and business development departments to standardise branding for our customers.

Someone new to the industry

The experience section doesn't only refer to experienced gained from official employment. You can also include your personal pursuits in marketing:

Example:

Freelance Social Media Marketer
Meix Marketing, LLC
April 2020–present

  • Built a social media marketing blog which has garnered 100,500 unique visitors thus far.

  • Set up a social media page with 30,000 likes and attracted more than 2,000 members into a group with my weekly marketing posts.

  • Received three mentions on local and international news outlets about my self-taught marketing journey.

Related: How To Write a Resume If You Are a Fresh Graduate

6. Write a skills section

When preparing your skills section, look at the job description and try to match the skills mentioned in the posting with the real skills you possess as best you can. Some common marketing skills that you can include are:

  • Search engine optimisation

  • Email marketing

  • Communication skills

  • Sales skills

  • Writing skills

  • Paid social media advertising

  • Keyword research

Example:

Skills

  • Sales, teamwork, communication, creativity, business acumen, enthusiasm for exceeding KPIs

  • Search engine optimisation (boosted organic traffic by 80% in 2 years)

  • Conversion rate optimisation and split testing (optimised registration rates by 40%)

  • Digital media advertising

  • Proficient with social media analytics

7. Add a miscellaneous section, if necessary

This part is for items like your interests, hobbies, passion projects, side jobs, personal ventures or achievements and accolades. Choose one of these categories and write in detail what you've done or achieved. The most important factor to remember is that you're including this section to boost your profile in the marketing realm. Either of these sections can be included:

Passion projects

If you're writing a section detailing your side projects, it may look like this:

Example:

Passion projects

  • Worked on a social media advertising campaign for my home bake venture that garnered 2,000 likes, 200 shares and a total of 2,000 orders over 12 months.

  • Created a content marketing campaign for a new property finder search portal.

  • Produced weekly videos on my personal channel to discuss self-development and self-help topics, amassing 100,000 total views and 900 subscribers.

Achievements

To reflect your achievements and certifications, here's an example:

Example:

Achievements

  • Created a sales funnel strategy that boosted organic search traffic to the school website and social media accounts by 60%, which led to my district awarding me the title of marketer of the year.

  • Received a college scholarship that covered my university education.

  • Won the 2020 Singapore PR and Marketing Specialist Award.

Template resume for a marketing professional

This template can help guide you in your writing of your marketing experience:

[First and last name]
[Phone number]
[Email address]

*Professional summary [A few sentences stating your qualifications for the job you're applying for and how they fit the company's goals or needs.]*

Education

[Degree]
[University name]
[Country/City], [State, if necessary]
[Dates attended]

*Professional experience [Job title]
[Company name]
[Country/City], [State, if necessary]
[Employment dates]*

  • [Job duty]

  • [Job duty]

  • [Job duty]

[Job title]
[Company name]
[Country/City], [State, if necessary]
[Employment dates]

  • [Job duty]

  • [Job duty]

  • [Job duty]

Skills

  • [Skill]

  • [Skill]

  • [Skill]

  • [Skill]

  • [Skill]

Example resume for a marketing professional

This is how a complete marketing resume may look:

Helen Ng
+65 9000 000
helen.ng@email.com

*Resume objective Organised and extremely driven individual with proven marketing skills. Experience working for numerous clients and organisations. Seeking to use my marketing skill set to increase brand awareness and company profitability.*

*Education
Bachelor of Science in Marketing
University of Singapore
Singapore
September 2014–June 2018*

Professional experience

Marketing Coordinator
Beta Marketing
Singapore
July 2018–April 2021

  • Created and scheduled all content for company's social media platforms.

  • Brainstormed, developed and executed marketing proposals and campaign ideas for projects alongside the marketing manager.

  • Increased page views by 30% in 4 months using SEO best practices and an SEO plugin to enhance the website's ranking on search engine results pages.

  • Analysed marketing trends and submitted reports of findings to the management team regularly.

Marketing Assistant
Home Digital Marketing
Singapore
June 2015–June 2018

  • Prepared and scheduled timely social media posts for all platforms, growing the total number of followers by 60% in under 5 months.

  • Assisted the marketing manager with ongoing and future marketing campaigns and in writing press releases.

  • Worked alongside the marketing manager and project managers to improve campaign performance.

Skills

  • SEO

  • Social media advertising

  • Social media ad analytics

What is the best way to make a marketing resume?

Doing thorough research after reviewing the job posting for the position can ensure you tailor your resume to the employer, and that also makes your resume more relevant. While doing that, include important keywords so that they grab the attention of the applicant tracking system or the hiring manager. Then, proceed to use metrics and statistics to back up your claims. This gives your resume and consequently you, credibility.