About Swarovski
Swarovski unifies all parts of its organization under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, jewelry and accessories, as well as crystal –
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Introducing the new Instant Wonder stores: an immersive representation of our world.
Imagined by Creative Director Giovanna Engelbert in collaboration with Paris-based Villa Eugénie - a world-renowned special events company with strong links to the worlds of luxury, fashion and beauty - the new Swarovski crystal lifestyle spaces invite you into an immersive world of treasures and treats.
The first of three key Instant Wonder locations opened at the Galleria Vittorio Emanuele II in Milan and will be followed by two more openings near the Champs Elysées in Paris and in New York's Soho district and other high impact locations.
A key feature of Instant Wonder stores, the octagon pays homage to our crystal craftsmanship while reinforcing our brand emblem. Alongside it, 3D busts form eye-catching sculptural displays, showcasing different product groups and epitomizing a true crystal lifestyle. Instant Wonder locations also feature virtual try-on stations to enhance the customer experience.
The New Swarovski Swan emblem
Introducing our new Swarovski Swan emblem, embodying the beauty of nature and the power of eternal love. Our reborn Swarovski Swan appears inside a crystal octagon, symbolizing the master craftsmanship of our artisans and the mythical power of new beginnings. A bold evolution of our iconic emblem, it celebrates both our unrivalled heritage and our exciting vision for the future.
#IgniteYourDreams #Swarovski
Discover the Swarovski Swan
A new era is beginning at Swarovski. Our crystal constellation of stars comes harmoniously together to fly around the globe, bringing light and levity along the way. Beginning at our home in the mountains in Wattens, Austria, it glides over Shanghai, a vibrant city of ingenuity and creativity, before reaching New York, a place of exponential possibility. Reaching the pinnacle of its journey, magical elements of wonder unite to reveal the Swarovski Swan, representing the beauty of nature and the power of eternal love.
#IgniteYourDreams #Swarovski
Swarovski flagship store in Zurich, Switzerland
Our Zurich flagship store is now open!
A sprawling three-story space, our Swarovski Zurich flagship store is the ultimate retail experience. From a yellow, crystal lifestyle upper floor to an Instant Wonder-inspired first floor, awash in pink, to an all-green, ground floor crystal library, this flagship is one of pure imagination and play.
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