The Mission: Hiring for Passion at Scale
Decathlon Singapore set out with a clear goal, to build teams made up of individuals who genuinely live and breathe sport, and who can inspire others to lead more active lives.
As they put it:
“We hire people who truly live and breathe sport, and believe everyone should be able to enjoy its benefits.” – Chloe Ng, Talent Acquisition Specialist
Beyond passion, they were equally focused on mindset, looking for people who take ownership, engage communities, and contribute meaningfully beyond just sales.
The Challenge: Scaling Without Diluting Culture
As Decathlon expanded across Singapore, hiring demand increased, but so did the complexity of maintaining its unique culture.
Key challenges included:
- Balancing speed with quality in a dynamic retail environment
- Maintaining cultural consistency across a growing workforce
- Attracting the right candidates, not just more candidates
- Standing out in a competitive talent market
“We look for sport entrepreneurs who love sport, take initiative, and act like owners, not just follow processes. We want our teammates to share their genuine passion for sport and engage our communities, not just sell products.” – Chloe Ng, Talent Acquisition Specialist
The Solution: Driving Reach and Relevance with Indeed
To address these challenges, Decathlon partnered with Indeed to build a more effective and scalable hiring strategy.
By leveraging Indeed’s hiring solutions, including:
- Sponsored Jobs to increase visibility and reach the right talent pools
- Indeed Smart Sourcing to proactively identify and engage relevant candidates
- Glassdoor integration to showcase employer brand and culture
Decathlon was able to strengthen both the top of funnel (volume) and quality of applicants.
“As we continue to expand, we need a partner who can help us attract a strong volume and calibre of candidates, and Indeed has been key in supporting that reach.” – Chloe Ng, Talent Acquisition Specialist
Just as importantly, the partnership enabled them to stay selective, ensuring that the right candidate was hired without compromising what makes Decathlon unique.
The Results: Stronger Pipelines, Better Long-Term Fit
1. Consistent High-Volume Talent Pipeline
With the support of Indeed, Decathlon Singapore has been able to maintain a steady and reliable inflow of candidates across roles. This consistent pipeline is critical to their hiring approach, as it allows them to remain selective and uphold a rigorous selection process without compromising on speed.
“The most significant impact has been our ability to maintain a consistent, high-volume pipeline of candidates, which is essential for our selection process.” – Chloe Ng, Talent Acquisition Specialist
2. Improved Quality of Hire
Beyond volume, the partnership has strengthened the quality of candidates entering the funnel. With access to a wider and more relevant talent pool, Decathlon is better positioned to identify individuals who genuinely align with their mission, values, and sporting mindset, ensuring a stronger cultural fit from the outset.
“Indeed provides the reach we need to attract a wide range of candidates, giving us the opportunity to identify those who truly align with our mission.” – Chloe Ng, Talent Acquisition Specialist
3. Stronger Retention and Engagement
By focusing on hiring the right people from the start, Decathlon has been able to build more committed and engaged teams on the ground. This emphasis on long-term fit translates into employees who are more likely to stay, contribute meaningfully, and embody the passion and ownership mindset that defines the brand.
Hiring for the Long Game
In a market where many companies are chasing speed, Decathlon Singapore is taking a more deliberate approach.
With the support of Indeed, they’ve been able to scale hiring without compromising what matters most, building teams grounded in passion, ownership, and purpose.
When you hire for the right fit from the start, performance and retention naturally follow.
In Decathlon’s case, that’s what keeps both their teams and their customers coming back for more.
