Asean Regional Manager jobs

General Manager — Singapore

Full-time | Reports to Regional VP of Asia

About the Role

We are assisting a

global leader within the premium consumer sector

to seek an experienced

General Manager

to lead their

Singapore business

. This is a high-impact leadership role with

full P&L accountability

and direct oversight of

Sales, Marketing, and Trade Marketing

functions. The ideal candidate brings deep commercial expertise across both

on-trade and off-trade

channels, along with a proven track record in

distributor and wholesaler management.

Key Responsibilities

Own full P&L responsibility for the market, driving profitable growth across all business units

Directly lead and develop Sales, Marketing, and Trade Marketing teams, ensuring alignment on commercial strategy and execution

Build and execute channel strategies across on-trade (bars, restaurants, hospitality) and off-trade (retail, e-commerce, wholesale) segments

Manage and strengthen relationships with distributor and wholesaler partners, including contract negotiation, performance management, and route-to-market optimization

Translate global brand strategy into locally relevant marketing and trade activation plans

Monitor market trends, competitive dynamics, and consumer insights to inform commercial decision-making

Partner cross-functionally with Finance, Supply Chain, and global category teams to ensure operational excellence

Represent the company with key trade partners, industry stakeholders, and at market events

What We're Looking For

10+ years of progressive commercial leadership experience in FMCG/consumer goods, with prior GM, Country Manager, or senior Sales/Marketing leadership experience

Demonstrated success managing both on-trade and off-trade channels

Strong track record in distributor/wholesaler management, including negotiation and performance optimization

Experience leading integrated Sales, Marketing, and Trade Marketing functions

P&L ownership experience in a matrixed, multinational organization

Strong commercial acumen paired with strategic and analytical thinking

Excellent leadership, stakeholder management, and cross-cultural communication skills

Bachelor's degree required; MBA preferred

What We Offer

Competitive compensation and performance-based incentives

Opportunity to lead a high-visibility market within a global organization

Collaborative, growth-oriented culture with strong career development pathways

Salaries in this job posting are for indication purposes only, and should not be used as a reference towards the candidate's final offer. Interested applicants please share your resume with current and expected salary. We apologise in advance that only shortlisted candidates will be contacted.

Posting Personnel:
Grace Lee (R1331930)

Platform&Co Pte. Ltd.

Co. Registration: 201936542N

EA License: 21C0783

Our recruiters have experience in placing professionals in Singaporeand the APAC region. As these emerging economies continue to grow and expand in the region, it is even more important that companies seeking to grow their market share, continually build on talent pipeline.

Platform & Co hopes to bring about a strong community and collaboration with clients and candidates alike. In a broader perspective, we hope to work with organisations to create an impact at the workplace, and to strengthen the trust between hiring managers and candidates.