Who is Taco Bell?

Taco Bell (TB) Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world’s largest Mexican-inspired quick service restaurant (QSR) brand.

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favourite Crunchy Tacos on the West Coast to a global brand with 8,700+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That’s right… Taco Bell has 8,700+ restaurants in over 35 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. And we don’t plan to stop there.

Internationally (outside of the US), Taco Bell has over 1,100 restaurants, with a bold goal to reach 3,000 restaurants by 2030. The brand’s steady growth and strong business model have earned it the #1 position on Entrepreneur’s “Franchise 500 list” two years running and has been named “Most Innovative Company” by Fast Company and AdAge “Marketer of the Year.” As part of Yum, alongside our sister brands – KFC, Pizza Hut and The Habit Burger Grill – we are famous for career growth and development, as well as constantly pushing innovation and inspiration in the QSR sector.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

And all that comes with fun, year-round events like holiday and cultural festivities, development opportunities you can take advantage of from anywhere you are, and random recharge days – just to name a few. We truly believe that where you work matters and taking care of our employees matters as much to us as taking care of our fans.

About the Role

Taco Bell APAC is looking for an analytically strong, commercially minded individual to join our regional team on a

6-monthfixed-term contract to provide maternity leave coverage

. There may be an opportunity to transition into a permanent role following the contract, subject to business needs and performance.

Reporting to the

Head of Marketing

and working closely with APAC market leads, franchise partners and cross-functional teams, you will lead

delivery performance and commercial analytics

across our priority markets.

This is a hands-on regional role for someone who can turn data into clear commercial insights and recommendations, helping our teams make better decisions across

delivery, pricing, promotions, innovation and marketing investment

.

Key Responsibilities

Delivery & Aggregator Performance

Partner with market leads, franchise partners and delivery aggregators to

drive profitable delivery growth

across APAC.

Monitor delivery sales, advertising, promotions and campaign performance, identifying opportunities to improve

transactions, sales and profitability

.

Participate in monthly and quarterly business reviews with key aggregators, identifying growth opportunities and addressing performance gaps.

Translate delivery strategy into

market-level advertising and promotional plans

, including customer targeting, dayparts, locations and investment levels.

Partner directly with aggregators and franchisees to ensure strong campaign execution.

Measure

advertising ROI, incrementality and profitability

, translating learnings into recommendations for future delivery investment.

Commercial Analytics

Partner with market leads and franchisees on commercial analysis across priority APAC markets.

Develop sales forecasts, identify key performance drivers and evaluate business performance against expectations.

Evaluate new campaigns, product launches and promotions, including

sales uplift, incrementality, cannibalization and profitability

, and translate findings into actionable recommendations.

Conduct pricing, competitive and market benchmarking to inform

pricing and value strategy

.

Evaluate marketing and media performance and identify opportunities to improve

return on investment

.

Develop clear, decision-oriented reports and presentations for regional leadership and franchise partners.

Build strong working relationships across functions, markets and franchise partners, independently driving analysis from

question to recommendation

.

About You

5+ years of experience

in commercial analytics, business intelligence, finance, strategy or consulting.

Experience in

QSR, food delivery, retail or consumer businesses

is highly desirable.

Strong commercial and analytical mindset, with the ability to move beyond reporting and turn data into

clear recommendations and business actions

.

Strong problem-solving skills and comfort working with complex and sometimes incomplete datasets.

Excellent communication and stakeholder management skills, with the ability to present complex analysis simply and persuasively.

Comfortable working independently and managing multiple priorities across markets in a fast-paced regional environment.

Advanced

Excel

skills; experience with

Power BI, Tableau, DOMO or similar visualization tools

is preferred.

Experience with

SQL

is an advantage.

Taco Bell Restaurants Asia Pte Ltd is under Yum Brands! Our sister companies are KFC, Pizza Hut and The Habit Burger. Yum! Brands, Inc., based in Louisville, Kentucky, has more than 43,000 restaurants in almost 140 countries and territories. Yum! Brands is ranked #218 on the Fortune 500 List with revenues of over $13 billion in 2015 and is one of the Aon Hewitt Top Companies for Leaders in North America. The Company’s restaurant brands –

KFC

,

Pizza Hut

and

Taco Bell

– are the global leaders of the chicken, pizza and Mexican-style food categories. Worldwide, the Yum! Brands system opens over six new restaurants per day on average, making it a leader in global retail development