Regional Marketing Manager, Medical Devices jobs

POSITION SUMMARY:
The position is responsible for leading the end-to-end marketing strategy, product and brand integration for the Running category across Asia Pacific and Middle East, Africa & India. This role defines and drives the regional vision for Running, ensuring alignment between global category direction and local market execution while delivering sustainable brand heat and commercial growth across wholesale, retail, and DTC channels.

As the category leader, this role owns integrated planning across product, marketing, training, merchandising, and channel distribution, translating key launches and brand stories into clear commercial outcomes. Partners closely with Global Category, Country GMs, Sales, DTC, Retail Operations, Sports Marketing, and Brand teams to ensure a cohesive and consumer-led approach across diverse markets.

ACCOUNTABILITIES:
Go To Market Strategy:
Develop and lead seasonal regional Running strategy, aligning global direction with market-specific insights to drive growth, innovation adoption, and category relevance across APAC & MEAI.

Retail & Wholesale:
Oversee market readiness for key launches and campaigns, ensuring consistent and elevated execution of in-store storytelling, digital experiences, and consumer touchpoints.

Training & Capability Building:
Design and implement regional training programs for retail and key wholesale accounts, elevating product knowledge, performance credibility, and brand confidence

Brand Integration & Activation:
Ensure Running is fully integrated into regional and sub-regional brand campaigns, athlete partnerships, and community initiatives, presenting a unified, high-impact brand and product narratives.

Performance Monitoring & Insights:
Track KPIs, results and campaign outcomes across markets, providing actionable insights to optimize category performance, drive decision-making, and inform future strategies.

Community & Event Marketing deliver elevated concepts and strategic initiatives that enhance key regional Run community and event programs:

Deliver elevated concepts and strategic initiatives that enhance key regional Run community and event programs.

REQUIREMENTS:
Bachelor’s degree in business administration, Marketing, Sports Management, or related disciplines

Minimum of 10 years’ experience in brand marketing, category manager, business and commercial management, in sporting goods, footwear or apparel industries

Demonstrated success in category growth strategy that drive market share, revenue, brand equity

Track record of campaign ideation and execution

Experience in working with cross-functional teams in Sales, Marketing, Merchandising, Retail and Product teams regionally and globally.

Dynamic professional with the ability to create strong cross functional partnerships.

Analytical and performance data driven.

Results orientated, highly organized and strong communicator

Excellent communication skills

Fluent in English, additional language capability is advantageous

Frequent travels to markets to support engagement and development is required

Overview

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.

We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.

Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.

But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.