Strategic Opportunity Identification:

Work closely with Client Leads across Singapore Creative Practice to identify growth opportunities within client challenges.

Utilize the Key Account Planning (KAP) process to audit and analyse client challenges, transforming them into strategic commercial growth opportunities.

Strategic Development:

Build a blend of strategic offerings tailored to address specific client growth opportunities.

Develop sell through integrated solutions/products to clients and actively manage implementation through teams across Singapore Creative Practice, and dentsu's wider media and CX network.

Connecting the Network:

Lead strategy within Singapore Creative Practice, the integrated home of Dentsu Creative and Tag, while connecting horizontally to

dentsu's wider CX (Merkle) and media (Carat, iProspect, dentsu X) network, including through the Media++ and CXM initiatives.

Wear different hatsas needed, sometimes as a creative thinker, other times as a connector to channel or CX specialists. But always influencing and holding oversight of quality control of strategy for Singapore Creative Practice.

Championing Capabilities:

Act as a champion for an individual capability area within Singapore Creative Practice, based on personal expertise and development plan.

Innovation and Collaboration:

Craft Integrated Strategies utilising existing Singapore Creative Practice and wider dentsu products and capabilities, and at times, through external partnerships or by innovating new offerings.

Maintain a portfolio of key product offerings aligned with Singapore Creative Practice's creative, content, and CX opportunities.

With budget provided, develop and prototype new future ready products with development teams and project manage deliverables and monetisable commercial models.

Develop and adapt our strategic planning processes (Innovating to Impact,

Master branding, The 5D's) that deliver Singapore Creative Practice's unique value proposition, capabilities and toolkit.

Implement and train process and maintain its integrity and usage as key part of our Go To Market delivery.

Work with the Data and Technology team toact as primary co-custodian of Singapore Creative Practice's and dentsu's wider agency AI tools and insight capabilities. The tools sit across practices

and disciplines( business analytics, insight, strategic planning, creative development, content production, media optimisation, activation and execution, customer experience, 1st party data acquisition, and analytics.

New Business:

An active member and leader of new business team for Singapore Creative Practice, connecting into dentsu's wider media and CX network. Responsible for ensuring integrated strategy is core to new business offerings and briefed responses and that its proposition is world class, future facing, insightful, innovative, compelling to client and distinctively Singapore Creative Practice.

Responsible for helping team increase Singapore Creative Practice's annual new business conversion rate and annual finance targets.

Thought Leadership:

Working closely with Mar Comms teams ,co-own and contribute to thought leadership initiatives and deliverables that align with Singapore Creative Practice's unique positioning.

Ensure thought leadership is deliberate, choiceful, and future-facing, covering specific topics relevant to our strategic focus.

Talent Nurturing:

Identify and nurture talent within the APAC network and global teams.

Mentor and engage with various parts of the agency, contributing to the development of strategic capabilities. Culture and community and champion Singapore Creative Practice's unique cultural values.

Leadership Team:

Be an active member of Singapore Creative Practice's senior leadership team, championing strategy and insight and making integrated strategy a driving force behind the practice's success.

Qualifications:

Proven experience in integrated strategy development, preferably within the advertising or marketing industry.

Expertise in working collaboratively across diverse capabilities (Creative, Content, CX)and connecting into dentsu's wider media network. Strong understanding of industry products and capabilities, trends.

Excellent leadership and mentoring skills with a proven track record on talent development. Ability to manage matrixed teams in multiple locations.

Ability to navigate complex client challenges, work within ambiguity, and turn them into simple, compelling growth opportunities.

Fiscally responsible. Must be able to understand basic financials and commercial models for strategy products and work with financial stakeholders.

Note: This role is based in Singapore, and frequent travel will be required.

10-12 years of experience, with education qualification relevant to marketing and advertising.