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    • As the Marketing Lead, you will own the entire 360-degree marketing funnel and drive conversion through strategic branding and measurable lead generation.
    • View all Windsor Consulting Ltd jobs - Singapore jobs - Marketer jobs in Singapore
    • Salary Search: Marketing Lead – Consumer Services salaries in Singapore
    • You have just experienced a facet of digital marketing.
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    • Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign…
    • Experience supporting business acquisition activities through product marketing, tender communications, customer engagement, and value proposition development.
    • App marketing and experience with platforms like AppsFlyer is preferred.
    • Exposure to CRM or lifecycle marketing (push, email, in-app) is a plus.
    • Manage the regional marketing calendar and planning.
    • Help improve marketing processes across the region.
    • Min 3 years in B2B regional marketing.
    • Interest in AI, generative AI and digital marketing analytics.
    • Business Needs Analysis: Document business requirements and identify basic needs as well as…
    • Of experience in IT marketing, software marketing, or technology product marketing.
    • Develop and implement strategic marketing plans for IT products and services…
    • , performance marketing, product marketing, or growth strategy within the internet or technology sector.
    • Design and execute structured growth experiments across…
    • Familiarity with financial services marketing and regulatory requirements would be advantageous.
    • Stay abreast of digital marketing trends, emerging platforms…
    • Foundational Knowledge: Solid, practical understanding of basic digital marketing principles, including content strategy, audience research, and marketing…
    • Experience marketing to enterprise, regulated, or public sector audiences, ideally with exposure to financial services, telecommunications, energy, or…
    • Assist the campaign marketing and business development team with various operational tasks, contributing to improved efficiency and workflow.
    • Proficient in marketing science and advertising effect measurement logic.
    • Proven track record of deliverables for B2B marketing narrative and industry strategy…
    • Keen interest in AI and emerging marketing technologies and their application within modern marketing.
    • Plan and execute email marketing campaigns.

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Marketing Lead – Consumer Services
Windsor Consulting Ltd
Singapore
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Full job description

Our client is seeking an exceptional Marketing Lead to manage the entire function for a reputable consumer services brand in Singapore, known for its strong market positioning and inclusive culture. This is a rare, high-impact mandate: you will be tasked with transforming the department from a mostly internally-focused service unit into a highly proactive, external-facing Brand and Business Unit. You will function as both a team leader and an owner in this execution-focused position, with end-to-end ownership of all marketing and digital campaigns.

You will join a well-established, financially stable brand with a proven track record, working alongside accomplished leaders and supportive peers.

Note: While this position is single-brand focused, individuals with experience marketing for multi-brands will be considered for a different, more senior position with a different organization.


Responsibilities

As the Marketing Lead, you will own the entire 360-degree marketing funnel and drive conversion through strategic branding and measurable lead generation. This is an execution-focused leadership role that requires you to personally champion the strategy and implementation of a hybrid channel mix. You will collaborate closely with the Sales team to align on pipeline targets. While you lead and mentor a dedicated team of specialists, your full-stack mandate includes directing the strategy across all core digital platforms: SEM, SEO, paid social, email, and website optimization.


Requirements

We require a strategic marketing professional with over 14 years’ experience, with proven hands-on execution mastery in a B2C environment. Candidates from marketing agencies are welcome, but would ideally have exposure to hybrid marketing – specifically the inclusion and oversight of offline marketing campaigns. You are described as someone with strong interpersonal skills, confident to inspire cross-functional teams. If you are ready for a meaningful, autonomous leadership role where you personally own the growth strategy and execution, we encourage you to apply.


To Apply

For immediate consideration, please submit your resume in Word format. We regret that only shortlisted applicants will be contacted.

Registration No: R1550844

EA Licence No: 21S0587

Job Category: Sales & Commercial
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